BTS: Impressions on LinkedIn video

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Here’s some “behind the scenes” of content creation.

Yesterday, I was surprised that one of my LinkedIn videos suddenly hit over 17,000 impressions.

The reasons behind the unexpected spike are a mystery. LinkedIn analytics provided little insight into why this video took off.

Have others seen similar jumps in impressions or engagement on their content?

What do you think drives such sudden surges in content visibility?