Overview
In 2012 Subaru Australia sold the new BRZ online only. It was the first website in Australia where you could order a car directly, and it was built on Drupal Commerce on Drupal 7.
The challenge
There was no local precedent for buying a car on a website. Taking payment, pricing each order correctly and keeping track of a limited allocation of cars all had to work on launch day.
My role
I was technical lead on the project.
The solution
- Drupal Commerce for the ordering flow.
- A custom integration with the bank for payments.
- Custom pricing and inventory management for the limited allocation.
The impact
The 2012 allocation of 201 cars sold out in about three hours, as reported by GoAuto.
